PROJECTS

Projects is an original character of the London Customs brand. 

He comes from real life pressure, and figuring things out without a clear path. 

His name is an acronym for PERSON RELYING ON JUST ENOUGH CASH TO SURVIVE

He also represents growth, even when everything around you says you shouldn’t. You might see one thing on the surface, but theres always more underneath. 

He isn’t just for clothing. He isn’t just a cartoon or just a character. He is constantly evolving and constantly growing and building into something better.